Stills & Strokes Installation at Bikini Berlin
PresseStills & Strokes Installation at Bikini Berlin22.12.2016
November 2016 –Tocelebrate the holiday season, retail concept space Bikini Berlincommissioned Berlin-based artists Stills & Strokesto create an interactiveinstallation throughout the main atrium of the mall,showcasing three custom designed wrapping papers.
For the installation, which runs through ChristmasEve, Stills & Strokes wrapped the interior of the shopping mall with over 40metres of custom-designed paperformed to the angular interior architecture of the space.Colourful sections of the brightwrapping papermake upthe ribbon-like installation, along with boldcarpets, large screens, a communal table for gift wrapping and life-size 3D objects. With this installation, Bikini Berlinprovidesan alternative to the typicalholiday decorative style, using the paper to create a colourful, festive environment.Bikini Berlin’s in-house creative team hasinstalleda long tablefeaturingmultiple communal wrapping stationswhere shoppers have the opportunity to gift wrap their purchases in-store using the paper, free of charge, as well as being provided with professional packaging services
In addition, Stills and Strokes designed several large-scale 3D objects, various decorative props and greeting cards inspired by designelements of the gift paper. These playful objects areinstalled in a central location within the concept space, creating an interactive environment for customers and allowing for the perfect photo opportunity.
Twotraditional Christmas stalls have beenplacedat the Bikini Berlin’s west and east store entrances,serving festive treats such as burnt almonds, Christmasbiscuits, and mulled wine. The stalls, surrounded by vibrant red carpets, arevisible infront of a backdrop created using thenewly designed paper and suspended from the first floor of the mall.
About Bikini BerlinOpened in 2014, Bikini Berlin Concept Shopping Mall includes a compilation of carefully curated and coordinated boutiques, concept and flagship stores, as well as a selection of gastronomic offerings, and regular, stand-out cultural programming. Bikini Berlin boasts an impressive roster of local and international retailers, including Anna Kraft; Premiata; Gant; Kusmi Tea; Mykita; Super; and Teufel Raumfeld, among others. The name BIKINI BERLIN comes from the name Bikinihaus, which is how local Berliners affectionately christened the building in the 1950s. An open-sided second storey framed by columns, once separated the building into one upper and one lower area. For locals, the two-tier architecture, which today is fully-glazed, reminded Berliners of the daring new swimwear fashion of the time, the bikini.