Living Divani marks 50 years of business by sharing a selection of its finest works including Piero Lissoni’s Frog Chair masterpiece. And not stopping at furniture, I-MADE celebrates 100 years of the legendary Negroni by welcoming Campari to the show. To honour the occasion, the spirits brand will be offering visitors a serve of shorts or spritz over the course of the four days.

TAKE A SEAT - SATELLITE EXHIBITION CURATED BY GIULIO CAPPELLINI I-MADE curator and art director Giulio Cappellini pays homage to the iconic Italian brands who have shaped the history of seating design with his specially curated satellite exhibition, ‘Take A Seat’. Highlighting the eclecticism of Italian design, the line-up of chairs will include a selection of classic and contemporary models by Ceccotti Collezioni, De Padova, Driade, Flexform, Giorgetti, MDF Italia, Molteni&C, Poltrona Frau and Unifor.

“I-MADE explores not only beautiful, but functional and innovative designs that have shaped the Italian manufacturing landscape and continue to influence design on a global level. We will showcase creations by the most important architects and designers in Italy; Antonio Citterio, Piero Lissoni, Vico Magistretti, Gio Ponti, Aldo Rossi – as well as works by international designers working with Italian brands; Jasper Morrison, Nendo, Patricia Urquiola, Jean Marie Massaud and Marc Newson.” Giulio Cappellini - Curator and Art Director, I-MADE

I-MADE DESIGN TALKS PROGRAMME
To complement the main exhibition, I-MADE will host a series of design talks and round table discussions with esteemed Italian designers, architects, artisans and entrepreneurs.

Kicking-off I-MADE’s talks programme on Friday 20th September is INTERNI with two discussions including ‘The Renewed Quality of Made In Italy Design’ moderated by Deyan Sudjic director of London’s Design Museum. Speakers include Aldo Cibic architect and founder of Cibic Workshop, Laudio Lazzarini and Carl Pickering of Lazzarini Pickering Architects and artist Richard Woods.

I-MADE also welcomes Designer Patricia Urquiola, Moroso Art Director Patrizia Moroso, Molteni Head of Marketing and Communication Giulia Molteni and BOFFI CEO Roberto Gavazzi for a talk centred on industry design. Later in the day Mark Anderson, Director of Education at private Italian school of fashion and design, Istituto Marangoni, will take to the stage to discuss Italian manufacturing, design and education in a global context. All will be joined by Giulio Cappellini.

I-MADE e-commerce partner Artemest will occupy the conference hall on Saturday 21st September with a talk focused on luxury interior trends, craftsmanship and co-creation. During the talk, the panellists will address the increasing importance of customisation and Artemest’s business model.