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Auction

The Legendary Cellar of Jerry Perenchio at Sotheby's this Spring

Auction

After selling the agency in 1972, Mr. Perenchio partnered with Norman Lear and Bud Yorkin, the creative team behind of the classic television shows of the 1970s and early 1980s, including All in the Family, Sanford and Son, The Jeffersons and many more. He also served as executive producer on popular movies such as Blade Runner, and played a large role in making the Academy-Award winning film, Driving Miss Daisy.

After recognizing the burgeoning opportunity in Spanish-language television, in 1992 Mr. Perenchio embarked on his greatest entrepreneurial adventure: leading the acquisition of Univision Communications for $550 million. Over the ensuing 15 years, Univision grew into a media powerhouse and served as the vehicle for the culmination of his professional career when he sold the company for $13.5 billion in 2007. Throughout his extraordinary professional and financial success, Mr. Perenchio staunchly adhered to his 20 “Rules of the Road”– a set of guiding business principles that largely informed his career and have remained an important credo for many of today’s entrepreneurs.

Mr. Perenchio appreciated the finer things in life, and in pursuit of this ideal he purchased a seven-acre estate in Bel Air in 1987, which he transformed into a majestic Louis XV-style chateau. Upon completion, the property was christened Chartwell and is currently the most expensive property available for sale in the US. True to one of Mr. Perenchio’s favorite expressions – “complete the circle” – he had driven by and admired the very same house while washing cars during college, but never imagined he would someday own it.

By the 1980s, Mr. Perenchio applied his same vigor and passion for business deals to his interest in collecting fine art. Over the next 37 years, he acquired exquisite Impressionist & Modern works by Monet, Cezanne, Picasso, Rodin, Degas, Matisse and more. As testament to his enormous generosity and gratitude to the city of Los Angeles, during a rare press appearance in 2014 Mr. Perenchio announced a bequest of nearly 50 works from his collection to the Los Angeles County Museum of Art; valued at $500 million, it is the largest gift in the museum’s 50+ year history. To illustrate, in his words, that “…the heart and soul of any city is its dedication and commitment to the arts,” he also contributed $25 million towards the museum’s planned new building for its permanent collection, and encouraged other Los Angeles philanthropists to support the construction and add to the museum’s holdings.

In his later years, Mr. Perenchio focused his attention on sharing his success and experience with others, participating as a board member and mentoring younger business colleagues. He also returned to his family tradition of winemaking and cultivated a small vineyard adjacent to Chartwell. Mr. Perenchio’s deep appreciation for extraordinary wine is one of the reasons Chartwell’s cellar was exceptional in design and content. While always grateful for his good fortune in life, Mr. Perenchio’s one regret was that he wouldn’t be able to enjoy the entire contents of his cellar with his family and loved ones. His wish to donate all of the net proceeds from both auctions to the Perenchio Foundation – whose principal mission will be to fund Los Angeles-based visual and performing arts programs and institutions – will ensure that his love for the City of Angels will nurture and inspire people of all ages for generations to come.






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    Sotheby’s Auktionshaus »

    Caption: Sotheby’s Contemporary Art Evening Auction in London, 7 March 2018



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