Artlogic is a sponsorship and events company that specialises in high-end, boutique Fairs. Together with corporate sponsors, they produce several annual Fairs that have come to be regarded as key events in their sector.
Founded in 2004 by Ross Douglas, the company’s first venture was a production of William Kentridge’s 9 Films for Projection, sponsored by Standard Bank in South Africa and Bloomberg in New York, and The Magic Flute, sponsored by Rand Merchant Bank.
Currently, Artlogic produces the FNB Joburg Art Fair, the Sanlam Investments FoodWineDesign Fair and the Winter Sculpture Fair presented by MasterCard.
The company has had major success in researching trends and packaging those to their sponsors to ensure a good brand fit. By acting as a conduit between business and cultural entities, Artlogic aims to open up new markets and cultural audiences beyond the reach of traditional marketing tools.
FNB Joburg Art Fair
Now in its sixth year, the FNB Joburg Art Fair offers the largest selection of contemporary African art to buy and view under one roof. It also features curated spaces for cutting-edge design, specially curated lounges and a top-quality talks program.
Sanlam Investments FoodWineDesign Fair
The Sanlam Investments FoodWineDesign Fair is an annual event that aims to bring together the best in local produce and craftsmanship. Now in its fourth year, the Fair has established itself as one of the most highly anticipated events on Johannesburg’s social calendar.
The Winter Sculpture Fair presented by MasterCard
Artlogic’s newest Fair is a whimsical offering of art, food and wine. For the event, Franschhoek’s top chefs and wine producers set up shop in the NIROX Sculpture Park, creating an unmatched culinary experience in Gauteng. Live music, lunch and shopping make this a perfect daytrip.
Africa Cycle Fair
The first Africa Cycle Fair created a space where the growing cycling community could engage around the common message of cycling as a lifestyle, provide an experience for visitors and create a retail environment to showcase and sell cycling related products.
The success and positive feedback vindicated the decision and has necessitated a move in venue, and a dramatic expansion in the size and scope of the Fair.