Swarovski Launches Atelier Swarovski Home During Salone del Mobile 2016
Last week, Swarovski launched Atelier Swarovski Home, a new luxury home accessories brand during the Salone del Mobile design fair in Milan. The brand showcased its debut collections, created in collaboration with some of the world’s most respected designers, as well as emerging international talents.
The inaugural collection includes centerpieces and home accessories created from mixed materials such as marble, metals and resins together with crystal, and makes full use of new technologies developed by Swarovski’s experts, including crystal printing, a permanent form of laser-jet print on crystal, and the revolutionary Wave Cut technique, which combines cutting-edge computer technology with mechanical engineering to cut curved forms in crystal. Unique to Swarovski, this has never before been achieved in crystal cutting.
The new collection is a vivid reminder of the infinite creative possibilities of crystal in design, from the unmistakable aesthetic signatures of Daniel Libeskind, whose chess set pieces come in a mix of materials such as Wave Cut crystal, silver, concrete, marble, resin and 5-axis machined anodized aluminum; Ron Arad, who maximizes the pure brilliance of stand-alone crystal; and Aldo Bakker and his minimalist crystal and marble vases, to the captivating new ideas of Kim Thomé and Raw Edges. Atelier Swarovski Home follows the success of the Atelier Swarovski jewelry and accessories line, which launched in 2007, and marks a significant development for the crystal business, signaling its continued evolution as a lifestyle brand.
Working with a select group of designers, many of whom have previously collaborated with Swarovski on architecture and design projects, the home décor product line translates the forward-thinking design DNA and technical expertise of the crystal brand into a collection of luxurious and covetable table top objects and home accessories.
It addresses a global interest and customer demand for design objects within the home. Having strong, established designer relationships - and with crystal as a creative ingredient in and of itself - Swarovski is uniquely positioned to move into the objet d’art and home décor segment.
Nadja Swarovski, Member of the Swarovski Executive Board, commented: “Atelier Swarovski Home is an exciting new brand that will offer the ultimate in luxury crystal home décor with an ultra-modern design aesthetic. We are delighted to be collaborating once again with so many incredible creative talents on these beautiful objects for the home. This is a natural evolution for Atelier Swarovski and a great opportunity to showcase the art of crystal cutting in a range of designs and forms.”
The first Atelier Swarovski Home collection is unveiled in an exhibition at Via Cusani 5 in Milan’s Brera design district from April 12 to 17, 2016. The installation, designed by Milanese architects Piuarch, engages the public through a game of reflections. Each design element is in dialogue with the late neo-classic architecture of the Palazzo Cagnola, including the ceiling frescos and the terrazzo floors.
The visitor is invited on a journey through the world of Atelier Swarovski Home via a series of mirror installations and reflective materials which enhance the original beauty of the rooms, while creating a subtle backdrop for the objects.
Atelier Swarovski Home collections will be available online at atelierswarovskihome.com and in selected independent retailers worldwide from autumn 2016, with pricing for the products to range from €250 to €20,000.
Swarovski delivers a diverse portfolio of unmatched quality, craftsmanship, and creativity. Founded in 1895 in Austria, Swarovski designs, manufactures and markets high-quality crystals, genuine gemstones and created stones as well as finished products such as jewelry, accessories and lighting. Now run by the fifth generation of family members, Swarovski Crystal Business has a global reach with approximately 2,560 stores in around 170 countries, more than 25,000 employees, and revenue of about 2.33 billion euros in 2014. Together with its sister companies Swarovski Optik (optical devices) and Tyrolit (abrasives), Swarovski Crystal Business forms the Swarovski Group. In 2014, the Group generated revenue of about 3.05 billion euros and employed more than 30,000 people. The Swarovski Foundation was set up in 2012 to honor the philanthropic spirit of founder Daniel Swarovski. Its mission is to support creativity and culture, promote wellbeing, and conserve natural resources. www.swarovskigroup.com
Since its launch in 2007, Atelier Swarovski has collaborated with more than 60 of the world’s leading designers from a range of creative fields including fashion, jewelry, architecture and design, to create luxury jewelry and accessories. Past collaborators include Maison Margiela, Mary Katrantzou, and Fredrikson Stallard. Following the fashion cycle by launching new collections twice a year during London and Paris fashion weeks, Atelier Swarovski creates the ultimate cutting-edge designer fashion accessories whilst demonstrating the infinite creative potential of crystal. Launching in April 2016, Atelier Swarovski Home is a range of functional and decorative luxury design objects for the home, created in collaboration with the world’s leading creative talents.