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Rockwell Group unveils new Moxy Chelsea, a modern Secret Garden in New York's Flower District

Moving beyond the lift area guests enter another dynamic space defined by elegant transformability. Custom tables and chairs shape-shift to accommodate multiple uses throughout the day, from hanging out to business meetings. The space can also be sub-divided with sliding screens to create private rooms. Book-ending the lounge floor is a dining terrace with a pizza oven as its focal point.

Guests enter the rooftop bar from the street level via a mysterious and immersive vestibule and staircase. Wrapped in gigantic super graphics of botanicals, the visuals are heightened by a black background that appears to float the florals in three dimensions. They ascend to the second-floor lounge where elevators whisk them to Fleur Room, the intimate indoor and outdoor rooftop bar on the 35th floor.

Arriving into the barrel-vaulted vestibule wrapped in bronze plaster, guests can move to an indoor space to the south or outdoor space to the north. The Fleur Room interiors are comprised of a lively palette of materials. Rough concrete and industrial fenestration are mixed with polished bronze, warm wall coverings and plush furnishings to create glamour with a touch of grit. Subdued indirect lighting both reinforces the spectacular views and heightens the intimacy of the space, while inverted resin pyramids glow with embedded florals, recalling the surrounding Garden District.

The bar in the Fleur Room appears like a bronze extrusion that recalls the chic precision of intimate bars found in Rome or Milan. Opposite the bar is an indoor/outdoor lounge wrapped in kinetic windows that transform the space into a sky veranda at the touch of a button.

Doubling as a dance area, the bar’s flooring is made from concrete tiles in black, white, and green configured as segments of circles, recalling the circular motif used throughout the public spaces. The bathroom ceiling fixture is made from bronze and looks like the plucked daisy in a game of “she-loves-me, she-loves-me-not,” with petals drifting down the walls and settling to create a red resin floor. A second corridor linking the bar and lounge areas is lined with replicas of classical sculptures that double as selfie stations, a sly nod to the “live” corridor of torchieres in Jean Cocteau’s “Beauty and the Beast.”






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  • Following the opening of Moxy Times Square, Rockwell Group has designed the public and amenity spaces at Moxy Chelsea in New York.
    Following the opening of Moxy Times Square, Rockwell Group has designed the public and amenity spaces at Moxy Chelsea in New York.
    ROCKWELL GROUP, MADRID
  •  Italian restaurant Feroce is entered at street level and organised as a series of choreographed rooms that lead to an outdoor terrace.
    Italian restaurant Feroce is entered at street level and organised as a series of choreographed rooms that lead to an outdoor terrace.
    ROCKWELL GROUP, MADRID
  • Passing through Feroce’s café and bar, guests enter the main dining room of the restaurant,
    Passing through Feroce’s café and bar, guests enter the main dining room of the restaurant,
    ROCKWELL GROUP, MADRID
  • Moxy Chelsea’s vintage Italian flair continues on the second floor with the Moxy Lounge
    Moxy Chelsea’s vintage Italian flair continues on the second floor with the Moxy Lounge
    ROCKWELL GROUP, MADRID